Sales, Marketing and Public Relations (PR)

General Sales and Marketing Materials

When it comes to sales and marketing, we’re pros! We can help you with the design, copywriting, printing and/or delivery of just about any of your sales and marketing materials, including: flyers and brochures, sales sheets, media kits, greeting cards, business cards, letterhead, logos, company newsletters, presentations, email templates, form letters, promotional items, and more!

Materials Review

If you have existing sales and marketing materials and you want an expert’s opinion, you’ve come to the right place. We’ll look at your materials from both a customer and professional point-of-view. We’ll advise you on any improvements we’d make, how to go about them, and why.

One of the most important things we’ve learned in our years of sales and marketing experience is to ensure that any customer communication—no matter the medium—is integrated with the rest of the business. We can explain that further when we chat =)

Positioning (Products, Services and Brands)

Positioning is how your product, service or brand is perceived in the minds of your target market, and where it lands on the competitive landscape. Positioning involves every aspect of the marketing communications mix to win a top spot in the minds of your target market. It requires a step back to simplify the message in order to break through all of the marketing noise that pollutes our society today.

Positioning is a very important part of your business. And as such, we require some phone time to discuss certain aspects of your business before tackling positioning projects.

New Product or Service Launch

If you have a new product or service offering that you need to tell the world about, we can help you develop and execute a winning strategy. There is a lot involved with new launches, and skipping some of the steps could spell failure.

Before we take on projects like these, we require some phone time with you to discuss where you are with the launch, what your goals are, and how much you want us to be involved.

Competitive Analysis

If you’re not sure where your business lands on the competitive landscape, you should know… and we can help. With 20+ years of marketing experience, we know exactly how to research and chart not only your business, but the competition as well.

We’ll ask the tough questions, seek out all kinds of important information and data, and put it all into an easy-to-digest format so you know precisely where your business stands compared to your competitors—both direct and in-direct. We’ll also offer advice on how to better position your business (or its products and services) using the strengths and weaknesses of your competition as well as your own business as a driving force.

Advertising Design and Placement

As you may have already read on this website, we’re very capable of designing just about any kind of advertisement—magazine, direct mail, web, etc. That said, we are also very experienced when it comes to locating, negotiating and placing advertisements through ad agencies of all sizes.

We “get” media planning. We know how it all works, the lingo and so forth. We’ve also worked with some of the largest radio and outdoor companies in the country. So, no matter what your advertising needs are, we can help.

Online and Email Marketing

Please check out our Internet and Web services page for a list of our web and email marketing services.

Tradeshow Booth and Materials Design

One of the most underutilized marketing tools is the trade show. Sometimes, companies will participate in what they deem the “important” events, but show up with a booth equivalent to that of a fifth grader’s science fair presentation. You can do better.

We’ll help you understand the importance of various events in your industry and locate, plan and develop a full-blown event strategy for your business. Of course, if you have all of that in place already, and you just need some assistance designing materials for a particular event, we can do that too.

Contests and Sweepstakes

While we are not attorneys or a professional games management or fulfillment house, we have developed and managed many contests and sweepstakes—online and offline. We can help you develop a concept, draft rules, and determine the prizes.

After that, and depending on the size of the game and whether it is legally a contest or sweepstakes (game of chance), we may or may not have to tap a third-party that we can then manage. State laws vary on the types of games you can run.

Customer Acquisition and Retention Strategies

While we do not perform administrative tasks such as telephoning your prospects or customers, we can help you analyze and improve your customer acquisition and/or retention rates. This is a big area that involves lots of input on your part and the sharing of critical data.

That said, we have lots of experience acquiring new and retaining existing customers. Or, if you already have all of this under control, we can help with just about any related tasks—such as developing retention marketing or up-sell sales materials.

Public Relations (PR)

When some people think of public relations, they immediately think of the press release. And while we can certainly crank out a great press release (and distribute it to key targets and major media outlets around the world), public relations is much more than that. Public relations is any and all communication you have with anyone inside or outside of your business—customers, employees, the media.

We have many years of experience developing and executing PR strategies on our own and with various PR firms. We can help you execute portions of your own, or develop a strategy with you.

Note: we will not cold-call any members of the press or media for your business.